E-commerce in the Nordics
PostNord has tracked Nordic e-commerce for about a decade. A decade in which webshops went from acting in the margins to being a self-evident part of Nordic consumers' daily lives. Consumption is rising at a rapid pace and in 2018, Nordic consumers spent EUR 22.4 billion online in total. 11% 11% 11% 12% 12% 11% 10% 10% 10% 8% 6% 6% 4% 7% 8%